Is digital learning the future for Education?

 Online learning  as it is one of the fastest-growing modes of education and people are widely accepting it. It has become one of the most popular means of education nowadays and it is also quite easy and convenient to have an online class instead of offline. 

It has been not very long when online classes were introduced  during the pandemic and they were marked successful. All of us use the internet and learning through it can really take education to another level. It is one of the best platforms and e-learning is one of the latest mediums of education.

It is getting popular day by day and is also one of the easy and convenient mediums. All of us want the best on the money we spend. When we get quality education on our doorsteps, then why would one prefer an offline course?. Because Study materials are easily available online and one can easily access any course of their choice. There are many institutions that have started online classes and students find it more convenient. They save their traveling time and can easily focus on their studies.

E-learning is getting more popular than classroom services. They provide everything like lectures, other activities, solving the question and answers, discussion on a topic, etc. This is helpful not only for students but also for parents. They don’t have to take their child everywhere because classes are available at home. And I can say that online learning is going to be the future of education.

I might be wrong, I stand to be corrected. What is your take on this?

Benefits of Digital Marketing for Event & Entertainment Industry

Have you ever asked yourself how the Entertainment industry benefits from the Digital way of doing things? Well, if you’ve never, then it’s about time you do. From the world of Traditional movie marketing, we have now entered a sophisticated universe of digital movie Marketing. Promoting films, Video Songs digitally today has become attractive due to the sheer variety of strategies that production houses can employ.

From the Top Film producers to the local music production houses, all are taking a huge advantage of Social Media Marketing platforms. And look at us today, we are able to tweet to our favourite stars and engage with them! Using social media like Facebook, Twitter, Instagram, YouTube etc celebrities are able to speak their minds without mediators mixing up their words. The entertainment industry today is spending millions of dollars on digital marketing.  By only Digital Marketing, we are able to access world cinema at our fingertips. From a celebrity to a movie, everyone wants to use digital platforms for publicity.

 

 

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   Social Media Management
   By the Use of Social Media like Facebook, Instagram, YouTube, Snapchat etc you will be able to connect with people all over the world, you can create, share and manage advertisement of an event. Social Media networks favor the event and entertainment industry as most people are always willing to attend a well-promoted event.
   Through social media, you can give promotions and discounted tickets to an event which will, in turn, draw more attention to your event, and hence increase turnout and profit.

   Pay Per Click-Pay Per Click
   Paid advertisement enables you to advertise your upcoming event to your target audience at an affordable cost. The adverts are displayed on the top of search engines when internet users search for keywords related to your business or event, thereby ensuring that you are reaching the right audience.

   
   Website – Landing Page

   Having a website is the most important strategy in digital marketing and it provides full information about the event on the internet for many viewers who may not have known about it without such means. A landing page is a standalone webpage that helps you increase your fan base, get contact information from fans and also provide information about the event. It is a cost-effective website because it is a standalone webpage. The landing page has to be attractive to keep your potential customers on the page and should be developed properly to maximize its benefits.



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3. Hence, there are many digital marketing strategies that can be used to promote any event or and make one stand out withing the industry. Digital marketing has really taken the tradition advertising by storm as sales and traffic boost remarkably. 

4. what's you take on this?

The benefits of digital marketing in political campaigns

Digital marketing is everywhere, but did you think you’ll ever hear of it in the politics sphere? Well, if you didn’t then here it is. 

Let’s talk the benefits digital marketing in the political world.

It is with no doubt that digital marketing has brought about less expenses when it comes to political campaigns. Can you imagine the cost of over 1000 posters? The cost of billboards as well and many others. But thanks to the digital way of doing things which made everything easier, cheaper and even quicker. It only takes a sec for the EFF to upload a poster and zero cost of transportation. It also takes data only to share their information, goals and strategies to the public. Talk about safety of information? More than safe. 

We have evolved from seeing the ANC members removed the EFF posters on the streets and putting theirs or vice versa. We have also evolved from seeing members of different parties fighting for spots in the communities to place their spots. 

Social media spaces are becoming marketing tools for politicians, from creating social media pages, hashtags on Twitter and creating political party’s web pages, isn’t that growth? We have also evidenced online voting.

Really, digital technology is playing a huge role in the political space, and from here it can only be our way up as a country.

Let’s talk advantages and Disadvantages of digital marketing

Digital marketing is a method of advertising and marketing through online channels using digital devices. This marketing method basically makes use of various online features like website design, search engine optimization (SEO), and social media marketing. 

Advantages of digital marketing

Wider Reach: Digital marketing helps improve awareness about products and services through an online platform to reach a wide base of customers across the world. This strategy allows even the start-up companies to have equal access to the customers while competing with big enterprises in the traditional market.

Accessibility: Marketing methods using digital platforms provide the opportunity for both sellers and buyers to get easy access with the flexibility of time and location. The potential customers get an experience of a virtual shop with information about services and availability of product range. The customers can leave reviews and recommendations that guide the organizations to plan their marketing strategies accordingly to respond to customer requirements more effectively.

Lower Cost: The popularity of digital marketing is attributed to its cost-effective way of handling business activities. The cost involved in digital marketing is much less in comparison to traditional marketing campaigns. The digital marketing methodology is easier to implement with a limited budget and infrastructure which is beneficial especially for small businesses.

Disadvantages 

Time-consuming: We need to plan and implement various tasks related to optimization of online advertising and creating suitable content for promotions that can take up a lot of time. It’s also important to regularly track the results and modify strategies accordingly to ensure a return on investment.

High competition: A wider reach to the global audience with digital marketing also requires building capabilities to face global competition. It can be a challenge to establish the brand against more competitors and to grab attention among the many digital channels campaigning in real-time.

please comment down below and let me know what you think about the advantages and disadvantage of digital marketing.

Expectations vs reality of digital marketing and content creation.

Content creation is the foundation of all modern digital marketing efforts. Digital marketing and content creation depend on one another .  You can never go wrong with quality content. But that content can’t be created over night, hence the royal status. Content creation is time consuming and require a team to plan, write and then post. Someone has to  plan out a strategy for that content and then make it. It is thus advisable for one not to limit themselves to create content on one platform. For example if you create content on Instagram, it is best to also consider YouTube or tik tok in order for you to grow. However, your audience’s engagement will further inform what kind of content you develop in the future.

Content creators have certain expectations and turn to forget the realities of everything. Below are some of the expectations and realities of digital marketing and content creating 

Expectation: You only need to create content a few times to see results.

Reality: Digital marketing and content creation are continuous efforts.

You need to create content on a consistent basis if you want to see results for your brand. Content creation should be an ongoing task to generate the results you want for your brand. This includes Facebook pages, Instagram posts and live videos ,e-books, YouTube videos anything your audience would engage with and love. Just posting a few stories or posts on Instagram few times  a month or in two months won’t be enough to catch your audience attention .

It can take up to six to eight months before you start to see true success with your content. But instead of giving up, one needs to stay focused and be patient. Remember the is no need in creating content that  is  irrelevant, so the idea is to  generate  more relevant content that users can actually benefit from. So it is important to open up for suggestions and options which will help you in making adjustments where  necessary. Only then will your content grow as time goes by. Also By studying engagement rates for each piece of content, you’ll be able to pick up insights on what topics people are most interested in and improve your overall content marketing strategy.

Expectation: Your content is good forever once  posted.

Reality: You need to revisit and optimize your content.

Every often preferably every few months,you will  need to revisit your posts and pages. This is especially important if a new Google update rolls out that impacts your brand’s SEO. 

If you do not revisit your old content and optimize it, you could end up taking a hit across the board with your website’s visibility and search engine rankings. Helpful tools like Checkbot will alert you if any of your website’s pages have SEO or speed issues and show you where you can improve. Also revisiting your old post helps you grow as an individual, learn from your past mistakes, improve your work and explore your skills as a content creator in the digital space.

Expectation: you only need a smartphone to create content

Reality: you need to invest in your equipments as much as possible 

A lot of people undervalue the importance of having proper working equipments. Maybe because some are not aware that content creation is a job, you need to put in the work to get the results. Investing in good camera for quality pictures, video and proper feed can go a long way. Quality content is key. It highlights your level of professionalism while increasing your credibility as a content creator or a company, whereas a poorly taken picture in contrast, can make your company appear unorganized. A great photo set prominently on a web page or feed  can encourage  consumers to stay on your feed or even visit more regularly to have an overall better brand 

content creation is an opportunity to reach more people and convert your existing audience. Fully integrate content creation into your digital marketing strategy and think of it as an educational lead magnet. You’ll see results without needing to constantly churn out new promotions to bring in leads and score quick wins. Content creation is how you continuously grow your brand.