Digital marketing is a method of advertising and marketing through online channels using digital devices. This marketing method basically makes use of various online features like website design, search engine optimization (SEO), and social media marketing.
Advantages of digital marketing
Wider Reach: Digital marketing helps improve awareness about products and services through an online platform to reach a wide base of customers across the world. This strategy allows even the start-up companies to have equal access to the customers while competing with big enterprises in the traditional market.
Accessibility: Marketing methods using digital platforms provide the opportunity for both sellers and buyers to get easy access with the flexibility of time and location. The potential customers get an experience of a virtual shop with information about services and availability of product range. The customers can leave reviews and recommendations that guide the organizations to plan their marketing strategies accordingly to respond to customer requirements more effectively.
Lower Cost: The popularity of digital marketing is attributed to its cost-effective way of handling business activities. The cost involved in digital marketing is much less in comparison to traditional marketing campaigns. The digital marketing methodology is easier to implement with a limited budget and infrastructure which is beneficial especially for small businesses.
Disadvantages
Time-consuming: We need to plan and implement various tasks related to optimization of online advertising and creating suitable content for promotions that can take up a lot of time. It’s also important to regularly track the results and modify strategies accordingly to ensure a return on investment.
High competition: A wider reach to the global audience with digital marketing also requires building capabilities to face global competition. It can be a challenge to establish the brand against more competitors and to grab attention among the many digital channels campaigning in real-time.
please comment down below and let me know what you think about the advantages and disadvantage of digital marketing.
